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ABK Ceramiche 2012 . Cersaie | Studio Marco Taietta

Exhibition

ABK Ceramiche 2012 . Cersaie . 2012

During the briefing the company requested a modern stand with a new exhibition display. The concept therefore provides a certain dynamism given by the continuous search for the oblique line, both in the general setting but also in the laying ceramic, highlighted by the proposal made to the styling of a possible set relative to the presentation of a new collection of the brand. The slanting walls have therefore a structural and functional value to the presentation of the individual sets, but they are also a prospective telescope that invites the visitor to enter the exhibition space. Inside a glass case with two red maples, acts as a backdrop to the marked area open space from basic suspension chromed metal. On the opposite side there are two large workstations presenting colors and sizes of the new collections in whole.

Concept developed with Punto Expo Allestimenti.