Lightweight designed stand and looking very graphic, derived partly from a tight budget. In Bologna’s Saie Spring, the two companies present their collections dedicated to construction in a basic stand, defined by determined and linear elements, characterized by few colors, especially the red as opposed to white dominance. The use of the stand is purely interrelational, shifting the emphasis from the exhibition appearance of products. Everything revolves around a central volume, with the main front desk that serves as a reception, two side monitors reproduce loop collections and the history of the companies and the rear portion, a long red table, allows the direct relationship with potential clients interested in the Fincuoghi group’s products.
Creation: OPR Allestimenti.
Photo: Giovanni Ghiandoni photographer.