Exhibition

Makro . Cersaie . 2013

The interior space completely freed of vertical supporting elements, allowed to have a great freedom in the design of the exhibition display. The single products then emerge, as they are floating in space, although architectural support elements where required, see for sink furniture fixed to a dedicated curtain wall, located on the bottom of the stand. In this essential cleaning almost clinical, offset by significant graphic size and character, where the products are enhanced through their same name. Finally, a weighted styling, made of a few lathed wood and borosilicate glass, contributes to create a certain home atmosphere within the stand.

Stand Project: arch. Maurizio Molini.

Exhibition display project: Marco Taietta with MKTG Makro.

Creation: Idea Effe Allestimenti.

Photo: Thomas Pagani.