For the presentation of the new Smalvic products within Fabbrica Saccardo, I designed a light set-up, a long kitchen block made of components different in height and depth, all of light dove gray color. A very plastic assemblage, almost sculptural in which new free-standing Less kitchenettes and N.E.X.T cooking hobs are installed, available in different sizes. At the back the exhibition space is bordered by two curtain walls hanging on the existing beams that also function as communication panels. To contrast the clean lines of the whole space, a considerable styling format of floral displays and trays with fruits and vegetables, a clear tribute to the environment in which Smalvic products are placed.
Creation: Punto Expo Allestimenti.
Photo: (…).
