The ABK Group brand wanted to reiterate its tradition in the production of household ceramics. The request was to create a warm and comfortable, home environment. This is why the concept sees the use of a jute type fabric for external parts and soft colors combined to the essence of natural larch wood for the interior exhibition space, a warm and comfortable mood that recalls almost certain alpine resorts. On the back walls a shiny and matte damier paint, recalls the interiors of the Italian tradition of good living. Classic taste contextualized in a contemporary mood, well exemplified in the proposed setting for one of the new collections, which sees in the styling classic elements mixed with furniture of modern art.
Concept developed with Punto Expo Allestimenti.